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Title:
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Advertising and the New Ageth Woman |
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Author:
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Bani, Kochar; Manish Kumar, Srivastava |
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Abstract:
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Advertising is a powerful tool of communicating.Its importance has grown
over the years and has attempted to bring a change in the mindsets pertaining
to perceptions about women. This article attempts to explore advertising as
a tool that has had its implications on the bedrock of tradition that Asian and
Wester n cultures have rested on, the mindsets pertaining to women on the
Indian society and the portrayal of women with a different eye in the
advertisements broadcasted. Also, it attempts to bring forth the rationale
behind making advertisements amidst the changing paradigms that socio-
culturally the society is facing |
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URI:
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http://hdl.handle.net/10562/1314
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Date:
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2009 |