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Abstract:
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A consumer's decision depends on the interplay of many
forces or stimuli. Product offering through some promotional
methods is the initial stimuli. The marketing and environmental
stimuli emerge from cultural, social, personal and
psychological factors. The customers judge the deals in several ways. The reputation and
technical expertise of the manufacturer, the quality of service and technical advancement of
the service provider form the criteria to evaluate the manufacturers and the dealers. This
study, in the form of SWOT analyses performed through Friedman's test, covers the consumers'
general opinion towards the passenger cars and also provides useful information to the general
public, car owners, dealers and car manufacturing companies in many ways. |