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Abstract:
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Every business, big or small, has been experiencing a threat to survival. Once strong core strengths have vanished , the paradigm pioneers that foresee changes only survive. One of the changing parameters is
‘Customer expectations.’ Comprehending the nature of the future customer is the star ting point in reconfiguration of business tomorrow. The profile and expectation of the customers will determine the
products and services. These form the yardsticks for appropriate strategies, systems, processes and technologies in the days yet to come. Benchmarking, an effective tool for evaluating corporate strategy, is
essential for the strategic planning process. This ar ticle delves deep in analyzing the process of benchmarking for enhancement of strategic business functions to provide a sustainable competitive
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