| Title: | One Land one Billion Minds :insights on branding in India ( Skimming and Scanning ) |
| Author: | Ramanujam, Sridhar |
| Description: | This review article was prepared by Harish B. Lecturer, Department of Marketing,SCMS-Cochin |
| URI: | http://hdl.handle.net/10562/584 |
| Files | Size | Format | View |
|---|---|---|---|
| skimming and scanning .pdf | 133.4Kb | application/pdf |
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