| Title: | Advertising & Promotions an IMC Perspective (Skimming and Scanning ) |
| Author: | Shah, Kruti; D'Souza, Alan |
| Description: | This Review Article was prepared by Praveen Kumar P. , Faculty- Advertising, SCMS-COCHIN |
| URI: | http://hdl.handle.net/10562/78 |
| Files | Size | Format | View |
|---|---|---|---|
| Advertising & Promotions.pdf | 145.2Kb | application/pdf |
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