October-December Vol.I No.4

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October-December Vol.I No.4

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Recent Submissions

Fortune at the Bottom of the Pyramid ( Skimming and Scanning)

Prahalad, C K (Wharton School Publishing/Pearson Education, Singapore, )
Great Answers to Tough Interview Questions (Skimming and Scanning)

Yate, Martin John (New Delhi: Kogan Page Indian Private Limited First Indian Edition 2004, )
Changing Face of Automobiles and their Advertisement in India

Mohammad, Khalid Azam; Imamul Haque, S M (SCMS-COCHIN, 2005-01-01)
Corporate Governance - Corporate Social Responsibility: interface (A Study of Selected Organisations in India)

Shashank, Shah; Ramamoorthy, V E (SCMS-COCHIN, 2005-01-01)
The Measurement of Service Quality Perception in Banking Sector

lsrael, D; Clement Sudhahar, J; Selvam, M (SCMS-COCHIN, 2005-01-01)

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